UNHEARDOF brand designer encourages kids to listen and speak up against bullying, adversity

Maura Baker

Staff Writer

A sunny and brisk afternoon, Oct. 24, welcomed aboard children from the Diocese of Covington ACUE schools, alongside those from the CHNK Children’s Home, to a B&B riverboat cruise along the Ohio river.

Phil Lipschutz, founder and designer of the UNHEARDOF brand, is a local to the Greater Cincinnati/Northern Kentucky region, and grew up drawing the types of shoes that growing up his family couldn’t afford. Now pursuing a career as a designer, he collaborates with businesses, like the Adidas company, to make some of these dreams come to life — and to give back to his community.

At three years old, Mr. Lipschutz was “dropped off” at the CHNK Children’s Home, and says that the home always has had a “special place in his heart.” As a result, he began sharing the shoes he designs with children from the community — including the Diocese of Covington’s ACUE schools.

The children present all received a pair of UNHEARDOF brand’s newest design, molded with stone brickwork and accented in teal to mimic the look of the John A. Roebling Suspension Bridge. Mr. Lipschutz cites his inspiration both on the man who funded the bridge — who, in part, also helped to establish the Children’s Home — but also from his personal experiences.

“When I grew up in Latonia,” he said, “they always told me not to cross the river, don’t go to Cincinnati. It’s bad there and there’s bad things happening all the time. It’s a dangerous place.” Of course, the first thing he did, Mr. Lipschutz humorously continued, was skateboard across the bridge. “As soon as I skated across the bridge, I stopped and I took it all in for 20 minutes because I couldn’t get over how beautiful it was.”

As the riverboat sailed by the shoe’s inspirational bridge, Mr. Lipschutz got the chance to speak to the children aboard — encouraging them to speak out when it comes to facing adversity with bullies or at home.

“Always ask for help,” he said, “…we all need to do better at listening to one another, because we might not all look the same, but sometimes we all feel the same, and sometimes things go on inside of our heads that we all connect to. So, we all need to speak up, and we all need to be better listeners, too.”